Blockchain Consortium AdLedger Adds Publicis Media and The Hershey Company to Growing Roster

Even the world's most-known chocolate company is adding its name to the board of a key blockchain consortium, along with a handful of advertising companies. Publicis Media, The Hershey Company and audience-based buying conference Gabbcon are joining the board of AdLedger, a nonprofit organization for promoting blockchain uses and standards for digital advertising. AdLedger--founded last...